Employed Latinas, Latinos, and Latine Professionals with College Degrees

🇺🇸 🇵🇷 🇲🇽 🇬🇹 🇭🇳 🇸🇻 🇳🇮 🇨🇷 🇵🇦 ​🇨🇺 🇩🇴 🇨🇴 🇻🇪 🇪🇨 🇵🇪 🇧🇷 🇧🇴 🇵🇾 🇺🇾 🇨🇱 🇬🇶 🇦🇷

Do you want to know if you’re underpaid? Want to be paid what you’re worth without looking greedy?

Figuring out if you are underpaid and how to ask for a pay raise can be hard. We make it easy. Access our FREE ‘7 Day Pay Raise Boot Camp’ below.

As Seen In

RealSimple Latina Women Earn Less Than White, Black, and Native Women—Here's How We Can Close the Pay Gap
Parents | 6 Job Perks Parents Should Ask About
Business Insider
Yahoo news!
Fast Company | An easy fix for the Great Resignation? Pay transparency.

How it Works

Getting started is as easy as 1, 2, 3…


Sign Up

Register for our FREE ‘7 Day Pay Raise Boot Camp.’ We have convenient rolling admission.

Sign Up (for Free) | PayDestiny
Sign Up (for Free) | PayDestiny

Base pay offer:


Equity offer:


Answer Questions to Create Your Salary Negotiation Dashboard


Identify Pay Gaps

Take our free boot camp to assess if your total rewards package (i.e. base pay, equity, job perks, benefits, career growth opportunities, bonuses, etc.) is equitable within the market and within your company.

Base pay offer:


Equity offer:


Answer Questions to Create Your Salary Negotiation Dashboard


Close Pay and Opportunity Gaps

Get the tools, coaching, and confidence you need to close a wage gap, get paid your worth, and maximize your total rewards package like a pro.
Close Pay and Opportunity Gaps
Close Pay and Opportunity Gaps
Adriana Herrera Headshot

Hi, I’m Adriana. 👋🏼
I get it. I overcame being underpaid.

When I started my first job post college I was underpaid by tens of thousands of dollars. I didn’t even know I could negotiate a job offer let alone the process to ask for a raise because I was underpaid.

Rather than formulate my compensation based on my education, achievements, and proven track record of success I’ve had employers, mentors, advisors, and investors try to underpay and undervalue me based on a perception of my value as a feminine first-gen Mexican American Latina.

I had to learn on my own how to overcome direct and unconscious bias about Latinas (such as the ideas that we only perform essential jobs such as a nanny or housekeeper, that we are best suited for support roles, and that we are too spicy or emotional to lead others). Through my experiences I’ve built processes to reframe biased mental models about who a Latina is and what she is worth.

My professional experiences have shown me that things I was taught by my abuelitas, mom, and tías such as “hard work will be recognized and rewarded” doesn’t mean I’ll be paid equitably for my hard work, unless I speak up. Early in my career many people took advantage of my work ethic. Today people still try to take advantage.

The tools and tactics within PayDestiny are established from what has worked for me to help others recognize my market value and successfully negotiate base pay, equity, job titles, benefits, job perks, remote work, flexible work hours, promotions, promotion pay, pay raises, term sheets, multi-million dollar SaaS deals, and more.

It’s my personal mission to help nuestra gente get paid top dollar based on skills, experience, and achievements, to get promoted, and to establish work/life balance.

If you’re interested in finding out if you’re being paid equitably based on what the market is paying and what your company is paying others sign up for PayDestiny’s FREE ‘7 Day Pay Raise Boot Camp’ today.

Get paid what you’re worth!

On average Latinas are paid $0.57 for every $1.00 a White Male in the same role with the same skills is paid. On average Latinos are paid $0.69 to the dollar.

Get tools to maximize the monetary, professional, and personal value of your total rewards package.

Maximize Base Pay


Maximize Benefits

Maximize Job Perks

Get the Best Job Title

Maximize a Signing Bonus

Maximize Stock Options

Maximize Career Growth

Maximize Work/Life Balance

6 Reasons Latina, Latino, and Latine Professionals Increase Their Pay With PayDestiny

Master of Action

They know that not making a decision is a decision. They take immediate action on their goals and always find a solution to any problem.

Hero of Their Own Story

They know no one is coming to “do it” for them. They know their fate is in their own hands. They take complete ownership in defining their goals, recognizing their weaknesses and overcoming obstacles.

Dedicated to Living Their Best Life

They don’t take anything for granted. They honor the sacrifices of the people who came before them by making sure they get the most value out of everything they do. They use their success to fill their life, and the lives of the people they love, with abundance.

Lifelong Learner

They know there is always going to be another “first” to figure out. They aren’t afraid to do what it takes. They look for, and successfully apply, solutions to overcome obstacles and achieve goals they set for themselves.

Hungry for Growth

They are proud but never satisfied. They are a top performer at work and give 100 percent. Once they reach a goal they are already looking ahead to what’s next. Their sights are always set on the next level. They are constantly growing by accepting and applying feedback.

Emerging Expert Communicator

They know that keeping quiet will result in being overlooked and underpaid. They put in the work to become a confident, clear communicator. Tough conversations become second nature to them. They say what needs to be said professionally. Their communication ensures they are heard and helps them to reach their goals.

Does this sound like you? If so, what are you waiting for?! Sign up for our FREE boot camp today.

Access Pay Empowerment

PayDestiny is like having a culturally relevant CEO mentor, career coach, and salary negotiation coach at your fingertips any time, anywhere.

Analyze and Understand What You Earn

Identify Income and Opportunity Gaps

Learn Everything You Can Ask For and Set Your Goals

Understand Your Market Value and Get Paid What You're Worth

What Others Are Saying

“Increase pay equity and reach career goals…be empowered to excel.”

~Business Insider

What Others Are Saying

“Learn to negotiate…closing the pay gap benefits us all.”

~RealSimple Latina Women Earn Less Than White, Black, and Native Women—Here's How We Can Close the Pay Gap

What Others Are Saying

“Negotiate for job perks that will positively impact household income.”

~Parents | 6 Job Perks Parents Should Ask About

What Others Are Saying

“Do better during job interviews, promotion conversations, and pay negotiations.”

~The Tempest

“This is so helpful.”

~ Sandra S.

“This has been AMAZING for me personally.”

~ Marlene V.

“Thank you for the knowledge! It was amazing!”

~ Lorena A.

“So incredibly helpful, thank you!”

~ Mary V.

“Whew! BIG Value in this! It's all about PayDestiny. Thank you, I'm now a fan, very instructive, with tools!”

~ Amanda N.

“Such valuable info! Thank you!

~ Paola I.

Too good to pass up, right?

Fulfill your pay destiny.


Frequently Asked Questions

What is PayDestiny?

PayDestiny is on-demand pay empowerment software. We provide interactive tools to build skills and confidence to figure out if you’re underpaid and negotiate base pay, employee stock options, a sign on bonus, your job title, job perks, and more.

We have made it easy for Latina, Latino, and Latine college educated professionals to:

  1. Identify wage and opportunity gaps,
  2. Access pay empowerment tools,
  3. Build the skills and confidence to successfully close wage and opportunity gaps without looking greedy, and
  4. Access information, tools, and resources in formats that take into account our Latinidad.

PayDestiny has modernized how Latinas, Latinos, and Latine college educated professionals learn to negotiate compensation and democratized the process so that anyone can maximize their pay without having to pay thousands of dollars in fees. ​

What makes PayDestiny different?

Everything about PayDestiny makes us different. When you sign up for PayDestiny you can access to tools to:

  • Figure out if you are underpaid,
  • Figure out what to ask for,
  • Set compensation goals,
  • Understand your value in the market,
  • Build confidence as a Latina/Latino/Latine professional to get paid top dollar without looking greedy.

Today, if you wanted to hire a salary negotiation coach to help you overcome being underpaid they would conduct an initial assessment by asking a list of questions, then they would use the information to research what the market is paying for your job and for someone with your skills and experience, they would generate and provide you a report, meet with you about the details of their report to share what you should ask for, suggest strategies, and share salary negotiation templates, and maybe run through a mock pay raise meeting or negotiation.

These services would either cost you an upfront retainer fee of hundreds of dollars and a 7% – 30% fee of what you negotiate (i.e. thousands of dollars you deserve and shouldn’t have to part with), a per hour consultancy fee of hundreds of dollars, or 7% – 30% of the pay raise you successfully ask for (resulting in losing thousands of dollars you fought to put in your bank account).

When you take PayDestiny’s FREE ‘7 Day Pay Raise Boot Camp’ you get:

  • An initial assessment,
  • Video courses and frameworks to understand what a total rewards package is and how much yours is worth,
  • A pay raise data dashboard,
  • Data on if you’re underpaid and what the market is paying for your role,
  • Suggestions on what you should ask for, and
  • Tools to set compensation goals.

If you are underpaid you can apply for access to our Premium Pay Raise Path. This gets you access to tools and coaching to close a wage gap within three months.

Is PayDestiny founded by a Latine professional?

Yes, PayDestiny was founded and built by Adriana Herrera, a Mexican American Latina who started her career not even knowing she could negotiate her salary. There were many aspects of growing up a first-gen college graduate that contributed to her not knowing she could negotiate salary.

Over the course of her career as an employee and startup operator she experienced being underpaid and trusted individuals attempting to underpay her based on gender and race.

She overcame this by teaching herself how to successfully negotiate everything she could: base pay, equity, job titles, benefits, job perks, remote work, flexible work hours, promotions, promotion pay, pay raises, term sheets, multi-million dollar SaaS deals, and more.

As the Co-founder and CEO of investor backed startups she overcame challenges setting equitable employee compensation matrices. Her challenges were the result of pressure from investors to pay employees as little base pay as possible and compensate employees with stock options. She had to educate investors that subjective pay scales lead to preventable, and expensive, employee turnover.

PayDestiny is authentically and intentionally designed to close the wage gaps and maximize the income of Latina/Latino/Latine professionals, and other underestimated employees.

How is PayDestiny free?

PayDestiny can be used for free by anyone who wants to understand if they are underpaid, their value in the market, what to ask for, and who wants to set compensation goals.

We believe in compassionate pricing. Compassionate pricing is a term we use to describe our process of intentionally setting a commercial retail price below market rates so that the product is available to any socioeconomic group.

PayDestiny believes every person with the desire, passion, work ethic, and persistence to achieve their goals should have the same access to tools to do so.

PayDestiny is opposed to the creation of manufactured financial barriers. An example of a manufactured financial barrier is charging underestimated and underpaid individuals an expensive hourly fee, retainer, and/or a percentage of what is negotiated.

Excessive prices create an unlevel playing field where one must be financially privileged to access tools that can significantly increase their pay.
Charging a success fee in the form of a percentage of what is negotiated takes away from pay empowerment and contributes to the wage gap.

We put people before profit. PayDestiny works to close wage gaps and level the playing field by intentionally offering services everyone else charges for for free and making sure they are of the highest caliber.

We make money by coaching underpaid professionals in good standing at work to successfully close wage gaps. Think of us like a personal trainer. If there is no pay raise, we issue a refund. That’s how confident we are in our work.

What industry and career stage is PayDestiny built for?

PayDestiny can be used by Latina, Latino, and Latine professionals in any industry. However, PayDestiny is best for professionals whose total rewards packages consist of variables such as:

  • A sign on bonus
  • Benefits
  • Career advancement opportunities (e.g. learning and development)
  • Commission
  • Equity/profit-share/stock options
  • Job perks
  • Merit bonuses/bonus schedule
  • Opportunities for meaningful recognition and advancement (i.e. clearly defined metrics that demonstrate success and a defined process to trigger promotions)
  • Other income impacting variables
  • Other variables that increase happiness at work and ability to be successful
  • Possible better job title opportunities
  • Salaried base pay

Whether you’re someone who has just started their career and wants to ensure you’re not leaving money on the table or you’re mid-career and want to get paid what you deserve, PayDestiny can help you build the skills and confidence you need to get paid what you’re worth!

PayDestiny can help any person that wants to build their skills and confidence to successfully negotiate a job offer.

Can I participate in the Pay Raise Boot Camp if I don’t identify as Latina, Latino, or Latine?

Anyone who wants to participate in the Pay Raise Boot Camp is welcome. The boot camp does include content geared toward the cultural experiences of Latine professionals and how they may positively and negatively impact pay and career growth opportunities. If you don’t identify as Latina, Latino, or Latine that part of the content will provide an awareness of what colleagues may experience and offer you an opportunity to be an ally at work.