About Us

Pay Empowerment

PayDestiny helps women and underrepresented professionals reach career goals by creating access to free and compassionately priced software that helps to:

1.) Identify and quantify the value of professional achievements,
2.) Set career goals and track progress, and
3.) Build the skills and confidence to have successful promotion and pay raise conversations.

Founded By

Entrepreneur Magazine’s
“Do good entrepreneur to watch.”

Entrepreneur Magazine
Also Seen In
Fast Company
NBC Universal
The New York Times
Also Seen In
Fast Company
NBC Universal
The New York Times

Adriana Herrera

Our Founder

Adriana Herrera is founder of PayDestiny. She is an internationally recognized social entrepreneur. 

She was inspired to create PayDestiny after she came across data detailing how disproportionately underpaid women, Latinas/ Latinos/ LatinX, African Americans, and Native Americans, are compared to Caucasian men.

She is passionate about creating access to tools that help others build skills and achieve their goals.  As the first person in her family to attend college and build a career in the United States she knows what it’s like to be qualified yet passed over for opportunities. Adriana is especially passionate about helping women, those who identify as underrepresented, under-resourced, and underpaid. 

Her work building tech for social good earned her an invitation to contribute a column to The New York Times online, funding from Facebook to participate in an engineering bootcamp, and global features in media such as Entrepreneur Magazine as a “Do Good Business Entrepreneur To Watch”, NBC Universal as a “Top 10 Latino Innovator”, Forbes, Fast Company, TechCrunch, amongst many other media outlets.

Join her! Create your PayDestiny account today.