About Us

Pay Empowerment

PayDestiny helps underestimated professionals reach pay and career goals by creating access to free and compassionately priced software that helps to:

1.) Learn how to set, quantify, and track work goals,
2.) Build the skills and confidence needed to successfully negotiate and maximize all components job offer, and
3.) Build the skills and confidence needed to successfully ask for, negotiate, and maximize a pay raise.

Founded By

Entrepreneur Magazine’s
“Do good entrepreneur to watch.”

Entrepreneur Magazine
Also Seen In
Fast Company
NBC Universal
The New York Times
Also Seen In
Fast Company
NBC Universal
The New York Times

Adriana Herrera

Our Founder

Adriana HerreraAdriana Herrera is the Founder of PayDestiny and a social entrepreneur.

Her experiences overcoming being underpaid as an employee and her experiences as an employer navigating how to fairly pay team members in the same role with different levels of experiences inspired her to create PayDestiny.

She is passionate about creating access to tools that help others build skills and achieve their goals.

As the first person in her family to attend college and build a career in the United States she knows what it’s like to be qualified yet passed over for opportunities. She also knows what it’s like to have her skills, experience, and track record of achievements overlooked, and to be judged, and undervalued, based on her appearance and race.

Adriana is especially passionate about using her experiences to help women, the Latine community, and those who identify as underestimated, under-resourced, and underpaid.

Her work building tech for social good software earned her an invitation to contribute a column to The New York Times online, funding from Facebook to participate in an engineering bootcamp, and global features in media such as Entrepreneur Magazine as a “Do Good Business Entrepreneur To Watch”, NBC Universal as a “Top 10 Latino Innovator”, Forbes, Fast Company, TechCrunch, amongst many other media outlets.

Join her! Create your PayDestiny account today.